As a former banker, I am excited to embark on a new journey in the advertising and branding industry. Despite feeling scared on our first day of immersion, we quickly found that the experience was filled with valuable learning and memories. Without the immersive nature of the program, we may not have had the opportunity to build such meaningful connections. It has left me feeling confident and ready to tackle the world of advertising and branding.
Read MoreAs a hybrid social media strategist, filmmaker, and photographer with a diverse range of work experience, I am eager to learn more about branding and marketing to better understand how to bring all of my skills and experiences together. When I came across this course, I was impressed by the roster of talented faculty who fostered an active idea space and encouraged independent thinking. The program is incredibly valuable in helping me make sense of everything I already know and am excited to continue exploring new avenues for learning.
Read MoreAs a member of the IT and accounts department at Shankar Soya, a manufacturer of soya lecithin with a global presence, I have recently begun exploring the marketing side of the business. When I came across this course, I was immediately drawn to its association with IIM Indore and the esteemed faculty and guest speakers. I am confident that this program will provide me with the knowledge and experiences I need to succeed in marketing and I am grateful to have had the opportunity to be a part of it.
Read MoreAs someone with a background in advertising and a master's degree in mass communication, I was excited to dive deeper into the world of branding and advertising. When the opportunity arose to start my own brand with my mother, I was eager to take on the challenge. However, upon joining this program and meeting my diverse and knowledgeable classmates, I realized that there was so much more for me to learn. Overall, this has been a truly wow-worthy experience that has exceeded my expectations.
Read MoreThe Executive Programme in Branding and Advertising will equip participants with a strong foundation in the branding practices of the 21st century. You will learn strategic thinking for brands, and how to create powerful communication that sets your brand apart. This advertising course will also provide a hands-on understanding of planning and executing effective advertising campaigns, which is the key to attracting and retaining customers.
IIM Indore Exec Alumni
Eligible for the prestigious IIM Indore Executive Alumni Status
New Age Curriculum
Upgrade your marketing, branding and advertising skills with the help of first hand experience, learning from industry practitioners
Masterclasses
Experiential and immersive learning with case studies with the best industry practitioners
Branding Strategies
Get that creative knack for designing brand strategies
Campus Immersion
Spend 6 days at IIM Indore (Mumbai & Indore) campus - 3 days in the beginning and 3 days in the end
Industry Mentors
Get mentored by marketing experts at all times during the course
Peer Networking
Interact and build connections with the industry experts
World class Faculty
Learn and grasp the concepts with the best faculty of IIM Indore
Growth
Accelerate your growth by becoming a brand expert
Programme Duration:
7 Months (approx. 125 hours)
Programme Fees
2,46,500 + GST
Programme Start Date:
29th April 2023
09:00 AM - 01:15 PM (04 hours every Sunday)
Immersion Details:
Immersion 1 :- Mumbai campus
Immersion 2 :- Indore Campus
Immersion 3 :- Optional Immersion (Mumbai) 3 days field trip and ad-filmmaking workshop
Eligibility
Diploma (10+2+3)/Graduate/Post Graduate from Universities recognised by Association of Indian Universities
At least 50% marks in either diploma or graduation or post-graduation (or its equivalent)
Recommended three years experience in marketing or business functions that strategize brand building and growth
Demonstrate the ability to identify application of consumer insights in strategising and executing brand building for organisations
Develop business strategies with respect to brand portfolios by aligning advertising objectives to business outcomes
Demonstrate the importance of media planning in executing a brand building strategy
Analysing the key activities involved in creating an impactful advertising campaign
Develop proficiency in creating impactful marketing communication for brand building in organisations
Acquire knowledge and skills on measurement and performance analysis
Product &
Branding Executives
Executives with experience in branding, advertising, product management & marketing or any other field looking to grow their knowledge and accelerate their careers.
Entrepreneurs &
Business Owners
Branding is crucial to the process of building, scaling or pivoting a business. Entrepreneurs and the next-generation of business owners will greatly benefits from this Programme.
Aspiring Branding & Advertising Professionals
A strong understanding of brand management is a highly effective skill for executive and graduate students planning their next moves.
This programme is also catered towards:
Marketing Managers, Product Managers, Business Strategists, Branding Enthusiasts, Brand & Communication Managers, Sales Professionals, Account Managers, Media Managers, Journalists, Film Makers, Content Creators, Social Media Influencers, HR Professionals
Learn by Doing
At the School of Branding & Advertising, there is a strong emphasis on learning by doing. We believe it is the best way to learn because of two reasons:
The Art Of Standing Out
Whether you are a brand or an individual, it is only by projecting a unique identity that you make an impression in the hearts and minds of people. At the School of Branding & Advertising, we teach you the art of embracing your uniqueness and originality, and using it to connect with those around you.
The Art Of Standing Out
Whether you are a brand or an individual, it is only by projecting a unique identity that you make an impression in the hearts and minds of people. At the School of Branding & Advertising, we teach you the art of embracing your uniqueness and originality, and using it to connect with those around you.
Participant Centric Methodology
The Programme is very carefully structured to ensure that it incorporates high quality and unique learning propositions. The pedagogy aims at equipping participants with the evolving management concepts, practices, and perspectives. The training pedagogy is aptly aligned to foster effective comprehension through participative learning.
Learn by Doing
At the School of Branding & Advertising, there is a strong emphasis on learning by doing. We believe it is the best way to learn because of two reasons:
The Art Of Standing Out
Whether you are a brand or an individual, it is only by projecting a unique identity that you make an impression in the hearts and minds of people. At the School of Branding & Advertising, we teach you the art of embracing your uniqueness and originality, and using it to connect with those around you.
Participant Centric Methodology
The Programme is very carefully structured to ensure that it incorporates high quality and unique learning propositions. The pedagogy aims at equipping participants with the evolving management concepts, practices, and perspectives. The training pedagogy is aptly aligned to foster effective comprehension through participative learning.
Professor Subin Sudhir, IIM Indore
Associate Professor (Marketing) Chair, Executive Education Programmes Indian Institute of Management Indore
Prof. Subin Sudhir has completed his FPM from the Indian Institute of Management Kozhikode. His research interests include Consumer Behavior, Word of Mouth, Rumor Research in Marketing, Customer Relationship Management, and Digital Marketing. Subin has earned his MBA, and B.Tech degrees from the Kerala University. He has worked with IIM Trichy, Institute for Financial Management and Research (IFMR ), Institute for Customer Relationship Management (ICRM), Tata Elxsi Limited, and Wipro Technologies prior to joining IIM Indore.
Professor Saripalli Bhavani Shankar, IIM Indore
Assistant Professor Marketing, Executive Education Programmes Indian Institute of Management Indore
Prof. Bhavani Shankar is a post graduate in business administration with Marketing and Information Systems specialization and Fellow - Institute of Rural Management Anand (IRMA). At IIM Indore he teaches Marketing Management, Qualitative Marketing Research, Rural Marketing, and Marketing for Development courses. His research interests include Social Entrepreneurship and Subsistence Markets.
Prahlad Kakar
Legendary Adman & Ad Filmmaker Founder of Genesis film production
Piyush Pandey
Padma Shri Chief Creative Officer Worldwide and Executive Chairman India of Ogilvy
Bharat Dabholkar
Actor, Director, Legendary Storyteller
GLIMPSES OF IMMERSION EXPERIENCE
Masterclass Mentor
Piyush Pandey
Black Tie
Event
An Entrepreneur's
Journey
Har Brand
Kuchh Kehta Hai
Masterclass Mentor
Piyush Pandey
Black Tie
Event
An Entrepreneur's
Journey
Har Brand
Kuchh Kehta Hai
Masterclass Mentor
Piyush Pandey
Black Tie
Event
An Entrepreneur's
Journey
Masterclass Mentor
Piyush Pandey
Masterclass Mentor
Piyush Pandey
Masterclass Mentor
Piyush Pandey
Executive Alumni Status & Student Privileges
Benefits available to Executive Education Alumni
Sample certificate is indicative. The Institute reserves the right to revise it.
The Indian Institute of Management Indore (IIM-I) is an autonomous public business school located in Indore, Madhya Pradesh, India. Instituted in 1996, IIM Indore is the 6th addition to the Indian Institute of Management (IIM) family of management schools.
IIM Indore stands with pride, with the Triple Crown of triple accreditation. first from the Association of MBA's (AMBA) in 2016 (a UK-based accreditation agency); second from the AACSB in 2019, and third from the international organization for management development, in December 2019. IIM Indore is the second IIM in the nation to receive triple accreditations.
The Miles School of Branding & Advertising is a one-of-its-kind institute that trains people in the nuances of brand building, ad development and entrepreneurial skills.
Built into the core of their advertising and branding certification programs is a highly engaging learning format built across 20 years of teaching and training experience. Through strategic and experiential activities, participants confront their fears and discover their values. In parallel, their academic chops are sharpened by faculty members from the industry, who closely mentor them in the ways of the business.
Since its inception, thousands of graduating students have not only found their calling, but excelled at them, and built flourishing careers for themselves. By bringing this certificate in branding and advertising program to colleges across India, we're building a highly equipped force of next-generation brand guardians and creative advertisers.
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